Selling an apartment in Berlin

Resale – ZIEGERT brokers private apartment sales

Better than new and ready for immediate occupancy – there are many reasons to opt for an existing apartment. Price trends and rapid sales rates make clear: existing units are in high demand. Indeed, ZIEGERT needs just two and a half months on average to find a buyer for an apartment in Berlin.

✓ Optimal market appraisal of your property

✓ High-quality listing and full service package

✓ More than 200,000 potential customers in the sales network

✓ Multi-channel marketing strategy for fast sales success

Get in touch with our Resale team

… and let us advise you on the sale of your property.

Selling an apartment in Berlin: what to keep in mind

Optimally determined sales price

The most decisive factors for a fruitful sale are the right price and optimal timing. A sale will only succeed when the price is fair in relation to the offering. As ever, supply and demand tend to determine the price. That said, the individuality of your property must be taken into consideration. If the price is too low, you’re giving away money; too high, and you’re scaring off potential buyers.

If you’re selling an apartment in Berlin, you can expect many interested buyers. At the moment, new residential construction covers just 25 percent of demand, with between 40,000 and 50,000 newcomers arriving each year. No wonder both the average price and the average value of Berlin apartments has risen around ten percent annually for the past several years. Experts predict these numbers will start to plateau in the coming years – a good reason to start thinking about selling your apartment today.

Market and target group analysis

The Berlin real estate market is booming, but the growth in price and demand is far from evenly distributed across the city. In the Marzahn and Spandau districts, for example, apartments continue to sell for €1,900 per square metre. In Mitte, by contrast, they go for more than €4,000. These are average rates, of course; they don’t take into account the desirability of an apartment’s specific location, the structural condition of the building, or the quality of the amenities. The only way to get an accurate idea of the value of your property is to keep an eye on the offers for equivalent apartments in your area.

In this, we’re happy to provide you professional support. ZIEGERT boasts over 30 years’ experience on the Berlin real estate market, conducts its own in-depth market research, and has been publishing the Berlin Residential Real Estate Report for five years now. On the basis of our research, and after a thorough inspection of your property, our experts determine a price using a sales comparison approach – in other words, we analyse all comparable housing offers in the area, then use that data to determine an ideal first asking price.

Who are your potential buyers?

Every day, newcomers arrive in Berlin, their biographies and purchase power as diverse as their demographic makeup. That’s why ZEIGERT conducts a customised target-group analysis for each individual apartment on offer. What type of buyer is currently looking for an apartment in your neighbourhood? To answer that question, we consider not just household size (by person), income, and assets, but also lifestyle preferences with regard to amenities, transportation connections, and more. This information is also factored into our proposed asking price.

Is your paperwork in order?

Land register record, energy certificate, minutes from the homeowners association meeting – do you have all the documents you need to sell your apartment? You never want to forget or withhold any information in a sales talk, and buyers naturally want to know everything about your apartment, down to the smallest detail. Our experts will assist you in getting together the necessary paperwork and are ready to help if anything’s missing. The documents you need for a sale, incidentally, will also provide the basis for a professional listing.

What makes your apartment special?

Every apartment is unique, and each has its own distinctive qualities: a great view, perhaps, or a special feature that can’t be found elsewhere. People who live in the apartments they own have usually poured a great deal of love and care into them; as a result, they tend to describe their properties in the most flattering possible light when fielding calls from prospective buyers. Unfortunately, this can create misconceptions about the actual condition and features of the apartment. As a seller, you would be wise to find some internal distance so that you can step back and consider the apartment objectively, unclouded by emotion. This will save both you and prospective buyers a lot of disappointment and trouble. Whatever special qualities your apartment may have, determining their financial value will usually depend on knowledge of the target groups’ habits, tastes, and needs.

Listing

The way to get the best price is to find a buyer whose needs align as closely as possible with your offer. For that, you need the appropriate advertising material, including effective and compelling photos of your apartment and a listing as evocative as it is informative. Buyers – especially those who plan to live in the apartments they purchase – will make their decision based largely on gut feeling. A good listing must thus always capture the uniqueness of an apartment and the lifestyle it embodies.

Multi-channel marketing

Once you’ve put together all your paperwork, you’re ready for the next step: marketing your property. These days, the first place to turn for private real estate sales is one of the well-known online platforms like Immobilienscout; together, these sites have a market share of more than 80 percent of all property listings. Afraid your listing will get lost in the crowd? As a ZIEGERT customer, you’ll also be advertising your property on our website and in our newsletter, which together – and in conjunction with our social media – reach more than 100,000 apartment seekers.

Reachability

Another important element for a successful sale is the reachability of the seller. You should arrange for your listing to go live at a time when you’re not at work – or even worse, on vacation. Prospective buyers won’t try ten times to reach you; if they keep getting your voicemail, they’ll start looking for other sellers. At ZIEGERT, we’ve adjusted to the needs of increasingly mobile apartment seekers. Maybe someone comes across your listing at midnight while surfing the web from the comforts of their sofa. When they call ZIEGERT to inquire, they’ll reach not a call centre or automated service, but a competent, real-life adviser: 24 hours a day, seven days a week, 365 days a year. Even more importantly, we offer prompt apartment viewings, including in the evening and on weekends.

Price negotiations

“Is there any wiggle room on the price?” It’s the first question a buyer will ask, usually at the very first viewing, often before a purchase has been seriously considered. Sellers who give in too fast can expect costly and in the end probably fruitless negotiations. Staying firm on the fixed price and reminding buyers that there are other interested parties re-establishes equal footing in the discussion. At ZIEGERT, we sell thousands of apartments each year without any negotiation at all; thanks to sustained high interest, there might even be opportunities for upward adjustments. Give us a call today, and we’ll work with you to develop the best negotiation strategy.

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